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Experience

Doohan Group logo

August 2021 - Present

Doohan Group

Los Angeles, California

President

Vehicle for project work as I consider full-time CMO roles. Projects: interim or fractional CMO, mentoring new or aspiring CMOs, brand development, defining team roles + structure, GTM + marketing ops design.

Select engagements:

  • Chief Marketing Officer (fractional) - 1st marketing hire at seed stage B2B healthcare tech startup. Define target customers for three products. Develop product positioning. Partner with CRO to refine/define GTM strategy and meet 10x revenue ramp goal for 2023.

  • Chief Marketing Officer (full-time, interim) - Led marketing for nine months at series D funded B2B real estate startup during CMO search. Hired new demand generation lead and redefined demand gen strategy increasing volume and predictability of marketing sourced revenue.

  • CMO Coach - Coached newly promoted CMO helping her understand the difference between contributing and leading at the VP vs. C-level.  Advise and assist with plan development and Board presentations.

Xperi Corporation logo

January 2014 - April 2021

Xperi (merged with TiVo)

San Jose, California

EVP, Chief Marketing Officer

Led worldwide marketing and PR reporting to the CEO for leading B2B technology brand/product portfolio: DTS, HD Radio, IMAX Enhanced, and TiVo. Xperi had 1,900 employees who generated $892mm in revenue in 2021.

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January 2012 - January 2014

Machinima (acquired by Warner Brothers)

West Hollywood, California

Executive Vice President, Marketing

Marketing executive at the #1 YouTube channel and creator network. Reported to CEO. Led teams to many important firsts including record breaking video views and revenue increases. Growth led to acquisition by Warner Brothers.

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September 2008 - January 2012

Red Bull

Santa Monica, California

Head of Digital Marketing

First digital marketing executive. Defined and drove adoption of global standards. Consolidated websites: 900 to 50. Recruited best Web 2.0 team in the world: Facebook fans 300m to 28.3mm. Established e-sports/gaming discipline.

Conagra Brands logo

January 2004 - September 2008

Conagra Brands

Chicago, Illinois

Director, Digital Marketing & CRM

Matrixed digital marketing lead for all Conagra brands. Established digital marketing team and drove adoption of digital across the enterprise. Created innovative 1st party driven multi-brand platforms attracting millions of subscribers.

Education

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MIT Sloan School of Business

Executive Education

Cambridge, Massachusetts

Certificate: Blockchain Technologies

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Northeastern University

D'Amore-McKim School of Business

Boston, Massachusetts

MBA, Marketing

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Rochester Institute of Technology

College of Art and Design

Rochester, New York

BS, Graphic Arts & Digital Imaging

Affiliations

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August 2022 - Present

Carden Conejo School

Westlake Village, California

Board Director and Secretary

Founding member of ten-person Board of Directors responsible for strategic planning and management oversight at private preschool & elementary school that practices the Carden Method to teach academics and character.

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September 2019 - Present

The CMO Club

President, Los Angeles Chapter

"The world's most engaged community of innovative marketing leaders."

  • 2022 President of LA Chapter

  • 2020 winner of "CMO Transformation Award"

  • 2019 Co-President of LA Chapter

  • Active member since 2012

Let's Talk!

I'm located in Los Angeles, California and working worldwide.

+1 630-815-5555

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Heck yeah! Look forward to talking with you soon.

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