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Experience

Doohan Group logo

August 2021 - Present

Doohan Group

Los Angeles, California

President

Vehicle for project work between and beside full-time CMO roles. Projects: interim or fractional CMO, mentoring new or aspiring CMOs, brand development, assess team roles + structure, GTM + marketing ops design.

Select engagements:

  • Chief Marketing Officer (full-time, interim) - Led marketing at Side, a B2B real estate startup, reporting to the CEO for nine months during CMO search. Hired new demand generation lead and redefined demand gen strategy and leading directly to double digit marketing sourced revenue increase.

  • CMO Coach - Coached newly promoted CMO helping her understand the differences contributing and leading at the VP vs. C-level.  Advise and assist with plan development and Board presentations.

Xperi Corporation logo

January 2014 - April 2021

Xperi (merged with TiVo)

San Jose, California

EVP, Chief Marketing Officer

Led worldwide marketing and PR reporting to the CEO for leading B2B technology brand/product portfolio: DTS, HD Radio, IMAX Enhanced, and TiVo. Xperi had 1,900 employees who generated $892mm in revenue in 2021.

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January 2012 - January 2014

Machinima (acquired by Warner Brothers)

West Hollywood, California

Executive Vice President, Marketing

Marketing executive at the #1 YouTube channel and creator network. Reported to CEO. Led teams to many important firsts including record breaking video views and revenue increases. Growth led to acquisition by Warner Brothers.

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September 2008 - January 2012

Red Bull

Santa Monica, California

Head of Digital Marketing

First digital marketing executive. Defined and drove adoption of global standards. Consolidated websites: 900 to 50. Recruited best Web 2.0 team in the world: Facebook fans 300m to 28.3mm. Established e-sports/gaming discipline.

Conagra Brands logo

January 2004 - September 2008

Conagra Brands

Chicago, Illinois

Director, Digital Marketing & CRM

Matrixed digital marketing lead for all Conagra brands. Established digital marketing team and drove adoption of digital across the enterprise. Created innovative 1st party driven multi-brand platforms attracting millions of subscribers.

Education

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MIT Sloan School of Business

Executive Education

Cambridge, Massachusetts

Certificate: Blockchain Technologies

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Northeastern University

D'Amore-McKim School of Business

Boston, Massachusetts

MBA, Marketing

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Rochester Institute of Technology

College of Art and Design

Rochester, New York

BS, Graphic Arts & Digital Imaging

Affiliations

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August 2022 - Present

Carden Conejo School

Westlake Village, California

Board Director and Secretary

Founding member of nine-person Board of Directors responsible for strategic planning and management oversight at private preschool & elementary school that practices the Carden Method to teach academics and character.

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September 2019 - Present

The CMO Club

Co-President, Los Angeles Chapter

"The world's most engaged community of innovative marketing leaders."

  • 2020 winner of "CMO Transformation Award"

  • 2019 appointed Co-President of LA Chapter

  • Active member since 2012

Let's Talk!

I'm located in Los Angeles, California and working worldwide.

+1 630-815-5555

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Heck yeah! Look forward to talking with you soon.

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