August 2021 - Present
Los Angeles, California
Vehicle for project work as I consider full-time CMO roles. Projects: interim or fractional CMO, mentoring new or aspiring CMOs, brand development, defining team roles + structure, GTM + marketing ops design.
Chief Marketing Officer (fractional) - 1st marketing hire at seed stage B2B healthcare tech startup. Define target customers for three products. Develop product positioning. Partner with CRO to refine/define GTM strategy and meet 10x revenue ramp goal for 2023.
Chief Marketing Officer (full-time, interim) - Led marketing for nine months at series D funded B2B real estate startup during CMO search. Hired new demand generation lead and redefined demand gen strategy increasing volume and predictability of marketing sourced revenue.
CMO Coach - Coached newly promoted CMO helping her understand the difference between contributing and leading at the VP vs. C-level. Advise and assist with plan development and Board presentations.
January 2014 - April 2021
Xperi (merged with TiVo)
San Jose, California
EVP, Chief Marketing Officer
Led worldwide marketing and PR reporting to the CEO for leading B2B technology brand/product portfolio: DTS, HD Radio, IMAX Enhanced, and TiVo. Xperi had 1,900 employees who generated $892mm in revenue in 2021.
January 2012 - January 2014
Machinima (acquired by Warner Brothers)
West Hollywood, California
Executive Vice President, Marketing
Marketing executive at the #1 YouTube channel and creator network. Reported to CEO. Led teams to many important firsts including record breaking video views and revenue increases. Growth led to acquisition by Warner Brothers.
September 2008 - January 2012
Santa Monica, California
Head of Digital Marketing
First digital marketing executive. Defined and drove adoption of global standards. Consolidated websites: 900 to 50. Recruited best Web 2.0 team in the world: Facebook fans 300m to 28.3mm. Established e-sports/gaming discipline.
January 2004 - September 2008
Director, Digital Marketing & CRM
Matrixed digital marketing lead for all Conagra brands. Established digital marketing team and drove adoption of digital across the enterprise. Created innovative 1st party driven multi-brand platforms attracting millions of subscribers.
Certificate: Blockchain Technologies
D'Amore-McKim School of Business
Rochester Institute of Technology
College of Art and Design
Rochester, New York
BS, Graphic Arts & Digital Imaging
August 2022 - Present
Westlake Village, California
Board Director and Secretary
Founding member of ten-person Board of Directors responsible for strategic planning and management oversight at private preschool & elementary school that practices the Carden Method to teach academics and character.
September 2019 - Present
President, Los Angeles Chapter
"The world's most engaged community of innovative marketing leaders."
2022 President of LA Chapter
2020 winner of "CMO Transformation Award"
2019 Co-President of LA Chapter
Active member since 2012
I'm located in Los Angeles, California and working worldwide.