August 2021 - Present
Los Angeles, California
Independent marketing and leadership consultancy. Engagements: interim CMO, fractional CMO, mentoring/advising new and aspiring CMOs, branding, corporate and product positioning, team structure, GTM design.
Fractional CMO at B2B healthcare tech startup (seed stage, 6 month engagement) - Created program achieving 10x growth in ideal customer meetings. Developed brand positioning and content strategy with Founder and CEO.
Interim CMO at B2B2C real estate startup (series D, 18 month engagement) - Evaluated and replaced demand gen director. Redefined success metric from MQLs to quality meetings. Achieved multiple high-profile PR wins.
Executive mentoring - Share marketing leadership experience and mental performance coaching to help marketing leaders succeed in SVP, EVP, and C-Level roles.
January 2014 - April 2021
Xperi (merged with TiVo)
San Jose, California
EVP, Chief Marketing Officer
Led worldwide marketing and PR reporting to the CEO for leading B2B technology brand/product portfolio: DTS, HD Radio, IMAX Enhanced, and TiVo. Xperi had 1,900 employees who generated $892mm in revenue in 2021.
January 2012 - January 2014
Machinima (acquired by Warner Brothers)
West Hollywood, California
Executive Vice President, Marketing
Marketing executive at the #1 YouTube channel and creator network. Reported to CEO. Led teams to many important firsts including record breaking video views and revenue increases. Growth led to acquisition by Warner Brothers.
September 2008 - January 2012
Santa Monica, California
Head of Digital Marketing
First digital marketing executive. Defined and drove adoption of global standards. Consolidated websites: 900 to 50. Recruited best Web 2.0 team in the world: Facebook fans 300m to 28.3mm. Established e-sports/gaming discipline.
January 2004 - September 2008
Director, Digital Marketing & CRM
Matrixed digital marketing lead for all Conagra brands. Established digital marketing team and drove adoption of digital across the enterprise. Created innovative 1st party driven multi-brand platforms attracting millions of subscribers.
D'Amore-McKim School of Business
College of Art and Design
Rochester, New York
BS, Graphic Arts & Digital Imaging
August 2022 - Present
Westlake Village, California
Board Director and Secretary
Founding member of nine-person Board of Directors responsible for strategic planning and management oversight at private preschool & elementary school that practices the Carden Method to teach academics and character.
September 2019 - June 2023
President, Los Angeles Chapter
"The world's most engaged community of innovative marketing leaders."
2022 appointed President of LA Chapter
2020 winner of "CMO Transformation Award"
2019 appointed Co-President of LA Chapter
Active member since 2012